Congratulations to the divinely sexy Lascivious who won Independent Directional Brand of the Year at this years UK Lingerie Awards! Founded in 2004 by Creative Director Chloe Hamblen, and beloved by press and customers alike we have watched in delight as the brand has gone from strength to strength.

Futurefrock caught up with Chloe for a quick Q&A…..

FF: Congratulations on winning Independent Directional Brand of the Year! You Must be so pleased?

CH: I’m so proud of my whole team, and am incredibly thrilled to have received this recognition. As an independent directional brand it lets us know we are moving in the right direction.

Candy Crystallized


FF: The A/W collection is fantastic! What inspired it?

CH: The AW11 collections take inspiration from dark street scenes; pavements glittering with rain and lamplight illuminating texture & tone. The collection is sexy & sophisticated, featuring gun-metal components & a muted colour-palette punctuated with Swarovski crystal detailing & gun-metal chain. French lace softens & feminine bow detailing transforms the wearer into a provocative gift that longs to be unwrapped & enjoyed. Presented as a whole, this inspired yet coherent collection encourages individual interpretation, for unique & versatile styling.



FF: What’s next for Lascivious?

CH: We are looking forward to trying to push our creativity further with the new collections, as well as creating beautiful wearable pieces, and are excited about future collaborations!


We can’t wait to see what Lascivious create next! And in the meantime, all these delightfully beautiful A/W pieces are available now at

This entry was posted in Bits n bobs, Lascivious, Lingerie, News. Bookmark the permalink.

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